Editing Xfinity (section)

==Branding==
{{multiple image
| align = right
| direction = vertical
| header = Previous logos
| image1 = Comcast logo 1963.svg
| alt1 = 
| caption1 = Comcast logo from 1984 to 2000 before it was replaced with the crescent logo
| image2 = Comcast logo 2006.svg
| alt2 = 
| caption2 = Comcast logo from 2000 to 2013 as a corporate logo (and until February 2, 2010, for their cable unit)
| image3 = Xfinity logo.svg
| alt3 = 
| caption3 = Xfinity logo from February 3, 2010, to October 31, 2017
| image4 = Xfinity 2017.svg
| alt4 =
| caption4 = Xfinity logo from November 1, 2017, to August 26, 2021
}}
In February 2010, Comcast began to re-brand its consumer [[Triple play (telecommunications)|triple play]] service offerings under the name Xfinity; Comcast Digital Cable was renamed "Xfinity TV", Comcast Digital Voice became "Xfinity Voice", and Comcast High-Speed Internet became "Xfinity Internet". The re-branding and an associated promotional campaign were scheduled to coincide with the [[2010 Winter Olympics]].<ref>{{cite news |url= http://www.boston.com/business/technology/articles/2010/02/13/comcast_enters_rebranding_territory/ |title= Comcast enters rebranding territory |author=Bray, Hiawatha |newspaper=[[The Boston Globe]] |date= February 13, 2010}}</ref><ref>{{cite web |last=Fernandez |first=Bob |url=http://www.philly.com/philly/business/technology/20100203_Comcast_4Q_profit_up_on_revenue_boost__tax_gain.html |title=Comcast unveils new brand name and logo |work=[[The Philadelphia Inquirer]] |date=February 3, 2010 |access-date=March 15, 2010 |archive-url=https://web.archive.org/web/20100411070805/http://www.philly.com/philly/business/technology/20100203_Comcast_4Q_profit_up_on_revenue_boost__tax_gain.html |archive-date=April 11, 2010 }}</ref>

The rebranding was characterized by the media as an effort to sidestep the negativity of the Comcast brand.<ref>[https://www.reuters.com/article/idUSN0515328620100209 "Comcast seeks reputation change with Xfinity brand", Yinka Adegoke, Reuters, February 9, 2010]. Reuters.com. Retrieved on July 8, 2011.</ref><ref>[http://www.dslreports.com/shownews/Comcast-Xfinity-Rebranding-Largely-Laughed-At-106778 Comcast Xfinity Rebranding Largely Laughed At, DSLreports.com, February 8, 2010]. Dslreports.com. Retrieved on July 8, 2011.</ref><ref>Gregory, Sean. (February 7, 2010) [https://web.archive.org/web/20100208190809/http://www.time.com/time/business/article/0,8599,1960553,00.html Comcast's New Name: Rated X?, Sean Gregory, Time Magazine, February 7, 2010]. Time.com. Retrieved on July 8, 2011.</ref> ''[[Time (magazine)|Time]]'' considered Xfinity to be among the worst corporate renamings of all time, asking "Will the name change work? Probably not, but at least it'll sound a bit edgier when you're put on hold...with Xfinity."<ref>{{Cite news |last=Suddath |first=Claire |date=2010-02-08 |title=Top 10 Worst Corporate Name Changes |url=https://content.time.com/time/specials/packages/article/0,28804,1914815_1914808_1960618,00.html |access-date=2024-12-14 |work=[[Time (magazine)|Time]] |language=en-US |issn=0040-781X}}</ref>