Editing Today (American TV program) (section)

====''Early Today''====
{{main|Early Today}}
The first [[brand extension]] of ''Today'' was created in 1982. The early morning news program ''Early Today'' was conceived as a lead-in for ''Today'', featuring the same anchors as the main program at the time, Bryant Gumbel and Jane Pauley. The half-hour program was fed twice to allow affiliates to carry one or both broadcasts. NBC canceled the program after a year, and replaced it with ''[[NBC News at Sunrise]]'', originally anchored by [[Connie Chung]].

In April 1999, NBC canceled ''Sunrise'' for two brand extensions of ''Today''. One was ''Early Today'' which was revived September 7, 1999; the revived program originally was produced by CNBC and focused on business and financial news before switching to general news under the same production staff as ''MSNBC First Look'' in 2004. ''Early Today'' continues to air on the network, airing live each weekday morning at 3:00&nbsp;a.m. Eastern Time (with an updated telecast for viewers in the Pacific Time Zone), and on tape delay until 10:00&nbsp;a.m. Eastern – corresponding with the start time of ''Today'' in the Pacific Time Zone – to allow for adjustment in airtimes for other time zones and for certain NBC stations without a local morning newscast to air ''Early Today'' in lieu of one.