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Today (American TV program)
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===Founding=== [[File:Original Today Show logo.png|thumb|right|175px|First ''Today'' logo, used from 1952 to 1960]] [[File:Today1974.jpg|thumb|right|175px|First variant of the current logo, introduced in 1974]] [[File:Today show (2009-13) logo.png|thumb|Logo used from 2009 to 2013|right|175px]] [[File:Dave Garroway J Fred Muggs Today show 1954.JPG|thumb|180px|Original host Dave Garroway, with mascot J. Fred Muggs (and companion) in 1954]] [[File:Today show set 1952.jpg|thumb|180px|The set in January 1952]] The show's first broadcast aired on January 14, 1952, as the brainchild of television executive [[Sylvester Weaver (executive)|Sylvester Weaver]], who was then [[vice president]] of [[NBC]]. Weaver was president of the company from 1953 to 1956, during which time ''Today''{{'}}s late-night companion ''[[The Tonight Show]]'' premiered. In pre-production, the show's proposed working title was ''The Rise and Shine Revue''.<ref>{{cite book |title=The TV Guide TV Book: 40 Years of the All-Time Greatest Television Facts, Fads, Hits, and History |url=https://archive.org/details/tvguidetvbook40y00wein |url-access=registration |first=Ed |last=Weiner |publisher=Harper Collins |location=New York City |isbn=0-06-096914-8 |page=[https://archive.org/details/tvguidetvbook40y00wein/page/173 173] |year=1992}}</ref> The show was first supervised by [[Jerome Alan Danzig]].<ref name=NYTJADObit>{{Cite web|title=Jerome A. Danzig, 88, Rockefeller Adviser |work=[[The New York Times]]|date= July 18, 2001|url=https://www.nytimes.com/2001/07/18/nyregion/jerome-a-danzig-88-rockefeller-adviser.html}}</ref> ''Today'' was the first program of its [[genre]] when it premiered with original host [[Dave Garroway]]. The program blended national news headlines, interviews with newsmakers, lifestyle features, other light news and gimmicks (including the presence of the [[chimpanzee]] [[J. Fred Muggs]] who served as the show's mascot during the early years), and local news updates from the network's stations. It has spawned several other shows of a similar type, including [[American Broadcasting Company|ABC]]'s ''[[Good Morning America]]'', and [[CBS]]' now-defunct ''[[The Early Show]]''. In other countries, the format was copied β most notably in the United Kingdom with the [[British Broadcasting Corporation|BBC]]'s ''[[BBC Breakfast]]'' and [[ITV (TV network)|ITV]]'s ''[[Good Morning Britain (2014 TV programme)|Good Morning Britain]]'', and in Canada with ''[[Your Morning]]'' on [[CTV Television Network]].
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