Editing CNBC (section)

==History==
CNBC's roots date back to the founding in 1979 of the [[Satellite Program Network]] (SPN), which showed a low-budget mix of old movies and instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo,<ref>{{cite news | url=https://www.nytimes.com/1988/05/03/business/the-media-business-nbc-to-buy-cable-service.html | title=The Media Business; NBC to Buy Cable Service | work=[[The New York Times]] | date=May 3, 1988 | url-access=limited | archive-url=https://web.archive.org/web/20090807191148/http://www.nytimes.com/1988/05/03/business/the-media-business-nbc-to-buy-cable-service.html | archive-date=August 7, 2009 | url-status=live}}</ref> [[NBC]] opted for a deal to lease the channel's [[transponder]] in June 1988.<ref>{{cite news | last=Boyer | first=Peter J. | url=https://www.nytimes.com/1988/06/10/business/the-media-business-nbc-cable-deal-is-off-but-lease-accord-is-set.html | title=The Media Business; NBC Cable Deal Is Off, But Lease Accord Is Set | work=[[The New York Times]] | date=June 10, 1988 | url-access=limited | archive-url=https://web.archive.org/web/20121112060718/http://www.nytimes.com/1988/06/10/business/the-media-business-nbc-cable-deal-is-off-but-lease-accord-is-set.html | archive-date=November 12, 2012 | url-status=live}}</ref> On this platform, and under the guidance of [[Tom Rogers (executive)|Tom Rogers]], the channel was relaunched on April 17, 1989, as the '''Consumer News and Business Channel''' with [[Neil Cavuto]] anchoring this first broadcast. NBC and [[Cablevision]] initially operated CNBC as a 50–50 [[joint venture]],<ref>{{cite news |title=The Media Business; New CNBC President | url=https://www.nytimes.com/1990/07/27/business/the-media-business-new-cnbc-president.html | work=[[The New York Times]] |date=July 27, 1990 |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116024936/https://www.nytimes.com/1990/07/27/business/the-media-business-new-cnbc-president.html |url-status=live}}</ref><ref>{{cite news | last=Carter | first=Bill |url=https://www.nytimes.com/1989/04/10/business/the-media-business-television-nbc-walks-into-a-cable-minefield.html?pagewanted=2 |title=The Media Business: Television; NBC Walks Into a Cable Minefield |work=[[The New York Times]] | date=April 10, 1989 | url-access=limited | archive-date=July 28, 2018 |archive-url=https://web.archive.org/web/20180728035653/https://www.nytimes.com/1989/04/10/business/the-media-business-television-nbc-walks-into-a-cable-minefield.html?pagewanted=2 |url-status=live}}</ref> and it was headquartered in [[Fort Lee, New Jersey]]. [[Sue Herera]] and Scott Cohn joined CNBC at its inception.<ref>{{cite web |website=CNBC | url=https://www.cnbc.com/sue-herera/ |title=Sue Herera |access-date=November 14, 2007 | archive-date=September 30, 2007 |archive-url=https://web.archive.org/web/20070930204301/http://www.cnbc.com/id/15838111/ |url-status=live}}</ref><ref>{{cite web |website=CNBC |url=https://www.cnbc.com/scott-cohn/ | title=Scott Cohn |archive-date=May 13, 2008 |archive-url=https://web.archive.org/web/20080513103024/http://www.cnbc.com/id/15838202 |url-status=live}}</ref><ref>{{Cite news | last=Vrana | first=Debora| url=https://www.latimes.com/archives/la-xpm-1999-may-11-fi-36209-story.html | title=They've Got the Beat | work=[[Los Angeles Times]] | date=May 11, 1999 | url-access=limited}}</ref>

CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established [[Financial News Network]]. By the winter of 1990, CNBC was in only 17 million homes – less than half of FNN's potential reach – despite the size of NBC, its parent.<ref>{{cite news | url=https://www.nytimes.com/1991/02/27/business/the-media-business-surprise-pact-by-ge-unit-to-buy-fnn.html |first=Geraldine |last=Fabrikant |title=The Media Business; Surprise Pact By G.E. Unit To Buy FNN |work=[[The New York Times]] |date=February 27, 1991 |archive-date=November 12, 2012 |archive-url=https://web.archive.org/web/20121112060726/http://www.nytimes.com/1991/02/27/business/the-media-business-surprise-pact-by-ge-unit-to-buy-fnn.html |url-status=live}}</ref>

After an [[accounting scandal]], FNN filed for [[bankruptcy protection]] on March 2, 1991, and put itself up for sale. After a bidding war with a [[Dow Jones & Company]]–[[Westinghouse Broadcasting]] consortium, CNBC was awarded FNN by a bankruptcy judge for $154.3 million on May 21, 1991, and merged the two operations.<ref>{{Cite news | url=https://www.nytimes.com/1991/05/10/business/the-media-business-cnbc-wins-bidding-war-for-fnn.html | title=THE MEDIA BUSINESS; CNBC Wins Bidding War For FNN | first=Geraldine | last=Fabrikant | work=[[The New York Times]] | date=May 10, 1991 | url-access=limited | access-date=July 21, 2022 | archive-date=July 21, 2022 | archive-url=https://web.archive.org/web/20220721183014/https://www.nytimes.com/1991/05/10/business/the-media-business-cnbc-wins-bidding-war-for-fnn.html | url-status=live }}</ref> CNBC hired around 60 of FNN's 300-person workforce, including [[Joe Kernen]] who is still with the channel, joined CNBC at that time.<ref>{{cite web |website=CNBC | url=https://www.cnbc.com/joe-kernen/ |title=Joe Kernen |archive-date=September 30, 2007 | archive-url=https://web.archive.org/web/20070930203531/http://www.cnbc.com/id/15838087/ |url-status=live}}</ref><ref>{{cite web |website=CNBC |url=https://www.cnbc.com/bill-griffeth/ | title=Bill Griffeth |archive-date=May 13, 2008 |archive-url=https://web.archive.org/web/20080513104248/http://www.cnbc.com/id/15838137/ |url-status=live}}</ref> Other former FNN's workforce were hired by [[Bloomberg Television]].<ref name="Seattle">{{cite news |url=https://archive.seattletimes.com/archive/?date=19910526&slug=1285405 |title=Purchase Of FNN Boosts NBC's Cable-Market Share | agency=[[Associated Press]] |work=[[The Seattle Times]] |date=May 26, 1991 |archive-date=May 16, 2011 | archive-url=https://web.archive.org/web/20110516011912/http://community.seattletimes.nwsource.com/archive/?date=19910526&slug=1285405 |url-status=live}}</ref> The deal increased the distribution of the network to over 40 million homes.<ref name="Seattle" /> Cablevision sold its 49.5% stake in CNBC to NBC upon completion of the deal.<ref>{{Cite news | url=https://www.upi.com/Archives/1991/02/26/CNBC-to-buy-FNN/1610667544400/ | title=CNBC to buy FNN | work=[[United Press International]] | date=February 26, 1991 | access-date=July 19, 2022 | archive-date=December 5, 2022 | archive-url=https://web.archive.org/web/20221205054222/https://www.upi.com/Archives/1991/02/26/CNBC-to-buy-FNN/1610667544400/ | url-status=live }}</ref>

[[Roger Ailes]] was hired as the president of CNBC in August 1993,<ref>{{Cite news | url=https://buffalonews.com/news/ailes-named-to-head-cnbc/article_e856300d-c528-517c-8177-8ab4f5b6f95c.html | title=AILES NAMED TO HEAD CNBC | work=[[The Buffalo News]] | date=August 31, 1993}}</ref><ref>{{Cite news | url=https://www.cnbc.com/2016/07/20/how-embattled-fox-news-ceo-roger-ailes-transformed-cable-news.html | title=How embattled Fox News CEO Roger Ailes transformed cable news | first=Michelle | last=Castillo | work=CNBC| date=July 20, 2016}}</ref> tasked by NBC CEO [[Bob Wright]] with turning around the struggling network. Ailes resigned in January 1996 due to disagreements with management including the decision by NBC management to form a joint venture with [[Microsoft]] that included the rebrand of "[[America's Talking]]" as [[MSNBC]]. Under the leadership of Ailes, annual revenue at CNBC rose from $43 million to $110 million.<ref>{{Cite news | url=https://www.nytimes.com/1996/01/19/business/the-media-business-ailes-steps-down-as-head-of-cnbc-cable-channel.html | title=THE MEDIA BUSINESS;Ailes Steps Down as Head Of CNBC Cable Channel | first=Bill | last=Carter | work=[[The New York Times]] | date=January 19, 1996}}</ref><ref>{{Cite news |url=https://www.cnbc.com/2017/05/18/how-foxs-ailes-changed-cable-news.html |title=Roger Ailes' knack for turning politics into entertainment changed cable news |first=Michelle |last=Castillo |date=May 18, 2017 | website=CNBC |archive-date=November 9, 2018 |archive-url=https://web.archive.org/web/20181109070940/https://www.cnbc.com/2017/05/18/how-foxs-ailes-changed-cable-news.html |url-status=live}}</ref>

In June 1995, CNBC launched the [[Hong Kong]]-based [[CNBC Asia]],<ref name=":02">{{Cite web |last=Groves |first=Don |date=February 20, 1995 |title=Two To Tangle Over Territory |url=https://variety.com/1995/scene/markets-festivals/two-to-tangle-over-territory-99124600/ |access-date=April 17, 2024 |website=Variety |language=en-US}}</ref><ref>{{Cite news |date=June 21, 1995 |title=CNBC launched in Asia |url=https://adage.com/article/news/cnbc-launched-asia/16020 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20231126113300/https://adage.com/article/news/cnbc-launched-asia/16020 |archive-date=November 26, 2023 |work=[[Ad Age]]}}</ref> and [[CNBC Europe]], headquartered in [[London]], in March 1996.<ref>{{Cite news | url=https://adage.com/node/1933366/printable/print | title=CNBC opens in Europe | work=[[Ad Age]] | date=March 12, 1996 |url-status=dead |archive-url=https://web.archive.org/web/20230609053925/https://adage.com/node/1933366/printable/print |archive-date= June 9, 2023 }}</ref>

In December 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with [[Dow Jones Newswires]], ''[[The Wall Street Journal]]'', [[MarketWatch]], and ''[[Barron's (newspaper)|Barron's]]'' and the rebranding of the channel as "a service of NBC and Dow Jones". As part of the agreement, Dow Jones merged their competing business news channels—London-based European Business News and Singapore-based [[Asia Business News]]—into CNBC Europe and CNBC Asia respectively, with CNBC shutting down its Hong Kong–based operation and relocating the new CNBC Asia to ABN's Singapore studios.<ref>{{Cite news | url=https://www.upi.com/Archives/1997/12/09/NBC-Dow-Jones-form-alliance/2119881643600/ | title=NBC, Dow Jones form alliance | work=[[United Press International]] | date=December 9, 1997 |url-status=live |archive-url=https://archive.today/20240104031518/https://www.upi.com/Archives/1997/12/09/NBC-Dow-Jones-form-alliance/2119881643600/ |archive-date= January 4, 2024 }}</ref><ref name="alliance">{{cite news | url=https://www.washingtonpost.com/archive/business/1997/12/10/dow-jones-teams-up-with-nbc/e0095b96-1225-4063-b338-574e53e21fc5/ | title=Dow Jones Teams Up With NBC | first=Devon | last=Spurgeon | newspaper=[[The Washington Post]] | date=December 10, 1997 |url-status=live |archive-url= https://archive.today/20240104032105/https://www.washingtonpost.com/archive/business/1997/12/10/dow-jones-teams-up-with-nbc/e0095b96-1225-4063-b338-574e53e21fc5/ |archive-date= January 4, 2024 }}</ref><ref>{{Cite news | url=https://www.chicagotribune.com/news/ct-xpm-1997-12-10-9712100261-story.html | title=ONE ALLIANCE, 2 BIG NAMES | first=Tim | last=Jones | work=[[Chicago Tribune]] | date=December 10, 1997 | url-access=limited | access-date=July 21, 2022 | archive-date=July 21, 2022 | archive-url=https://web.archive.org/web/20220721183014/https://www.chicagotribune.com/news/ct-xpm-1997-12-10-9712100261-story.html | url-status=live }}</ref>

During the late 1990s and early 2000s, CNBC's ratings increased sharply along with the stock market, often beating those of [[CNN]] during market hours.<ref>{{cite news | first=Charles | last=Fishman | title=The Revolution Will Be Televised (on CNBC) | url=https://www.fastcompany.com/39859/revolution-will-be-televised-cnbc | work=[[Fast Company]] | date=May 2000 | archive-date=September 30, 2007 | archive-url=https://web.archive.org/web/20070930201708/http://www.fastcompany.com/magazine/35/cnbc.html | url-status=live}}</ref> The highest daytime viewership of the network in 2000 was 343,000.<ref>{{cite news |first=Joel |last=Topcik |title=Wald Boosts Business at CNBC | work=[[Broadcasting & Cable]] |date=September 18, 2006 | url=http://www.broadcastingcable.com/article/CA6372783.html |archive-date=October 12, 2007 |archive-url=https://web.archive.org/web/20071012191836/http://broadcastingcable.com/article/CA6372783.html |url-status=live}}</ref>

However, after the burst of the [[dot-com bubble]], CNBC's viewing figures declined in tandem. In 2002, CNBC's ratings fell 44% and were down another 5% in 2003.<ref name=look>{{cite news | url=https://go.gale.com/ps/i.do?p=AONE&id=GALE%7CA111023283&v=2.1&it=r&sid=AONE&asid=1a404fa6&userGroupName=anon%7E21e25fc | title=CNBC Fell from Grace When the Bubble Burst. How Does It Look Now? |last=Brady | first=Ray | date=December 2003 | work=[[Columbia Journalism Review]] | archive-date=April 11, 2008 | archive-url=https://web.archive.org/web/20080411120059/http://cjrarchives.org/issues/2003/6/cnbc-brady.asp | url-status=live}}</ref> The network's ratings steadily fell until bottoming in Q1 2005, with an average viewership of 134,000 during the day.<ref>{{cite news | first=Michael | last=Learmonth |title=CNBC on a Road Bound for Revamps | work=[[Variety (magazine)|Variety]] | date=February 7, 2005 | url=https://www.variety.com/article/VR1117917550.html?categoryid=1237&cs=1 | archive-date=March 21, 2009 | archive-url=https://web.archive.org/web/20090321081533/http://www.variety.com/article/VR1117917550.html?categoryid=1237&cs=1 | url-status=dead}}</ref>

From 2001<ref>{{cite news | url=http://www.cnn.com/2001/BUSINESS/04/23/is_feed/cnbc/ | title=CNBC.com to merge with MSN MoneyCentral | first=Kenneth | last=Li | publisher =[[CNN]] | date=April 23, 2001 | archive-date=May 2, 2021 | archive-url=https://web.archive.org/web/20210502160245/http://www.cnn.com/2001/BUSINESS/04/23/is_feed/cnbc/ | url-status=live}}</ref><ref>{{Cite news | url=https://www.latimes.com/archives/la-xpm-2001-apr-24-fi-54824-story.html | title=MoneyCentral and CNBC.com to Merge | agency=[[Associated Press]] | work=[[Los Angeles Times]] | date=April 24, 2001 | url-access=limited | archive-date=May 2, 2021 | archive-url=https://web.archive.org/web/20210502160245/https://www.latimes.com/archives/la-xpm-2001-apr-24-fi-54824-story.html | url-status=live}}</ref> to 2006, the CNBC website was operated by [[MSN]].<ref>{{cite news | url=https://www.nytimes.com/2006/12/04/business/worldbusiness/04iht-cnbc.3767602.html | title=CNBC redesigns its Web site | agency=[[International Herald Tribune]] | work=[[The New York Times]] | date=December 4, 2006 | archive-date=May 2, 2021 | archive-url=https://web.archive.org/web/20210502160245/https://www.nytimes.com/2006/12/04/business/worldbusiness/04iht-cnbc.3767602.html | url-status=live}}</ref><ref>{{cite news | url=https://www.taiwannews.com.tw/en/news/335495 | title=US financial channel CNBC moves Web content off MSN, relaunches own site | agency=[[Associated Press]] | publisher=[[Taiwan News]] | date=December 4, 2006 | archive-date=May 2, 2021 | archive-url=https://web.archive.org/web/20210502160247/https://www.taiwannews.com.tw/en/news/335495 | url-status=live}}</ref>

In August 2003, CNBC signed a deal to provide weather content from [[AccuWeather]].<ref>{{Cite press release | url=https://www.accuweather.com/en/press/36874 | title=CNBC Selects AccuWeather as Primary Weather Provider | publisher=[[AccuWeather]] | date=August 12, 2003}}</ref>

In October 2003, CNBC moved its world [[headquarters]] from Fort Lee (which became the new home of [[Telemundo]] flagship station [[WNJU]]) to a new [[digital video]] production studio in [[Englewood Cliffs, New Jersey]].<ref>{{Cite news | url=https://www.nytimes.com/2000/08/27/realestate/commercial-property-new-jersey-englewood-cliffs-adding-cnbc-to-corporate-logos.html | title=Commercial Property/New Jersey; Englewood Cliffs Adding CNBC to Corporate Logos | first=Rachelle | last=Garbarine | work=[[The New York Times]] | date=August 27, 2000 | url-access=limited}}</ref><ref>{{Cite news | url=https://www.tvtechnology.com/news/cnbcs-new-network-broadcast-operations | title=CNBC's new network broadcast operations | first=Michael | last=Grotticelli | work=[[TV Technology]] | date=February 1, 2004}}</ref>

NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, until it expired in 2012.<ref>{{cite news | url=https://www.ft.com/content/6a5f28d6-f9df-11d9-b092-00000e2511c8 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/6a5f28d6-f9df-11d9-b092-00000e2511c8 |archive-date=December 10, 2022 |url-access=subscription |url-status=live | title=Dow Jones severs links with business TV | first=Aline | last=van Duyn | work=[[Financial Times]] | date=July 21, 2005}}</ref>

CNBC reported annual revenues of $510 million in 2006.<ref>{{cite news |first=J. Maz | last=Robins |title=A Modified MSNBC? |work=[[Broadcasting & Cable]] |date=September 25, 2006 | url=https://www.nexttv.com/news/modified-msnbc-73473 | archive-date=October 2, 2007 |archive-url=https://web.archive.org/web/20071002225012/http://www.broadcastingcable.com/article/CA6374608.html |url-status=live}}</ref> In September 2006, CNBC launched the FTSE CNBC Global 300 [[stock market index]] in conjunction with [[FTSE Group]]. The index includes the fifteen largest companies from each of the sectors of the [[Industry Classification Benchmark]] as well as the thirty largest companies from [[emerging markets]].<ref>{{cite press release |url=https://www.cnbc.com/2007/04/10/ftse-and-cnbc-team-up-to-create-ftse-cnbc-global-300-index.html | title=FTSE and CNBC Team up to create FTSE CNBC Global 300 Index |website=[[CNBC Europe]] | date=September 18, 2006 |archive-date=August 16, 2008 |archive-url=https://web.archive.org/web/20080816071423/http://www.cnbc.com/id/18042479 |url-status=live}}</ref> Profits at CNBC exceeded $333 million in 2007, making CNBC the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the [[USA Network]].<ref name="Hempel" /> Ratings hit an all-time high in 2007.<ref>{{Cite news | url=https://www.cnbc.com/2008/01/04/cnbc-has-robust-ratings-growth-in-2007.html | title=CNBC has Robust Ratings Growth in 2007 | first=Jennifer | last=Dauble | work=CNBC | date=January 4, 2008}}</ref><ref>{{Cite news | url=https://www.adweek.com/tvnewser/a-lot-of-bests-in-cnbcs-2007-ratings-report/18625/ | title=A Lot of "Bests" in CNBC's 2007 Ratings Report | author=SteveK | work=[[AdWeek]] | date=January 4, 2008 | access-date=August 7, 2022 | archive-date=December 1, 2022 | archive-url=https://web.archive.org/web/20221201215149/https://www.adweek.com/tvnewser/a-lot-of-bests-in-cnbcs-2007-ratings-report/18625/ | url-status=live }}</ref>

[[CNBC Africa]] was launched on June 1, 2007.<ref>{{cite news | url=https://www.cnbc.com/2007/04/10/cnbc-to-launch-new-affiliate-channel-in-africa.html | title=CNBC to Launch New Affiliate Channel in Africa | work=CNBC | date=April 10, 2007 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807051433/https://www.cnbc.com/2007/04/10/cnbc-to-launch-new-affiliate-channel-in-africa.html | url-status=live }}</ref> On October 22, 2007, CNBC introduced the "CNBC Investor Network", a network of [[webcam]]s stationed in the operating departments of various independent financial institutions across the United States, allowing traders to be interviewed instantaneously as news breaks.<ref>{{cite news | url=https://www.adweek.com/tvnewser/cnbc-sets-up-trading-floor-webcams/17719/ | title=CNBC Sets Up Trading Floor Webcams | first=Chris | last=Ariens | work=[[Ad Week]] | date=October 22, 2007}}</ref> In December 2007, CNBC formed a content partnership with [[Yahoo! Finance]].<ref>{{cite news | first=Brian |last=Stelter |title=Yahoo Deal Adds Content From CNBC |work=[[The New York Times]] |date=December 12, 2007 | url=https://www.nytimes.com/2007/12/12/business/media/12cnbc.html |archive-date=December 10, 2008 | archive-url=https://web.archive.org/web/20081210202648/http://www.nytimes.com/2007/12/12/business/media/12cnbc.html |url-status=live}}</ref>

In January 2008, CNBC formed a content partnership with ''[[The New York Times]]'', which was seen as an attempt by both parties to take on increased competition from News Corporation.<ref>{{cite news |title=CNBC and The New York Times make content deal | agency=[[Associated Press]] | work=[[International Herald Tribune]] |date=January 7, 2008 | url=http://www.iht.com/articles/2008/01/07/technology/cnbc.php}}</ref><ref>{{cite news | last=Sweney | first=Mark |title=New York Times and CNBC in alliance |work=[[The Guardian]] | date=January 8, 2008 | url=https://www.theguardian.com/media/2008/jan/08/rupertmurdoch.newscorporation | location=[[London]] |archive-date=September 1, 2013 |archive-url=https://web.archive.org/web/20130901100403/http://www.theguardian.com/media/2008/jan/08/rupertmurdoch.newscorporation |url-status=live}}</ref><ref>{{Cite news | url=https://www.nytimes.com/2008/01/07/business/media/07paper.html | title=Times and CNBC to Share Material on Web Sites | first=Richard | last=Pérez-Peña | work=[[The New York Times]] | date=January 7, 2008 | url-access=limited}}</ref> In May 2008, CNBC formed a content partnership with [[AOL]].<ref>{{cite news |first=Rex | last=Crum |title=AOL announces new content deal with CNBC |work=[[MarketWatch]] |date=May 20, 2008 | url=http://www.marketwatch.com/news/story/aol-announces-new-content-deal/story.aspx?guid=%7BB5C73D86-4B58-49B8-AD5F-736D94DA3F17%7D&dist=msr_1 |archive-date=September 29, 2021 | archive-url=https://web.archive.org/web/20210929034657/https://www.marketwatch.com/story/aol-announces-new-content-deal-with-cnbc?dist=msr_1 |url-status=live}}</ref>

Average daytime viewership (6:00&nbsp;a.m. to 6:00&nbsp;p.m.) reached a seven-year high of 310,000 viewers in the first quarter of 2008.<ref name="Hempel">{{cite news | first=Jessi | last=Hempel | url=https://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/ | title=CNBC Feels Your Pain... |work=[[Fortune (magazine)|Fortune]] |date=March 31, 2008 | url-status=live | archive-url=https://web.archive.org/web/20080409205739/https://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/?postversion=2008033112 |archive-date=April 9, 2008}}</ref> Ratings plummeted in 2009 as the network aired bad economic news resulting from the [[Great Recession]].<ref>{{Cite news | url=https://www.businessinsider.com/cnbc-viewership-down-sharply-from-08-and-07-2009-12 | title=CNBC Viewership Down Sharply From '08 AND '07 | first=Joe | last=Weisenthal | work=[[Business Insider]] | date=December 3, 2009 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807051521/https://www.businessinsider.com/cnbc-viewership-down-sharply-from-08-and-07-2009-12 | url-status=live }}</ref> In January 2010, the launch of the [[Korean language]] channel [[SBS-CNBC]] marked the fifteenth CNBC-branded channel worldwide.<ref name="SBS-CNBCLaunch">{{cite press release |url=https://www.cnbc.com/2010/01/20/cnbc-launch-24hour-korean-language-business-news-channel-sbscnbc.html |title=CNBC Launch 24-hour Korean Language Business News Channel, SBS-CNBC |publisher=CNBC |date=January 20, 2010 |archive-url=https://web.archive.org/web/20201116063451/https://www.cnbc.com/id/34950399/ |archive-date=November 16, 2020 |url-status=live}}</ref> In July 2010, BT signed a five-year contract with CNBC Europe to distribute content from its London headquarters to sister sites in Europe and the US.<ref>{{Cite news | url=https://www.digitaltveurope.com/2010/07/08/bt-signs-cnbc-deal/ | title=BT signs CNBC deal | work=[[Informa]] | date=July 8, 2010 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807175710/https://www.digitaltveurope.com/2010/07/08/bt-signs-cnbc-deal/ | url-status=live }}</ref>

In 2011, CNBC won an award at the [[International Broadcasting Convention]] for its CNBC 4D: Interactive motion tracking that allows CNBC presenters to interact with 3D graphics, using technology from Unreel, Brainstorm, Motion Analysis.<ref>{{Cite press release | url=https://www.prnewswire.com/news-releases/ibc2011-innovation-awards-spans-the-globe-with-remarkable-advances-124347789.html | title=IBC2011 Innovation Awards Spans the Globe with Remarkable Advances | publisher=[[PR Newswire]] | date=June 22, 2011}}</ref> In June 2012, CNBC expanded its partnership with Yahoo! Finance in an effort to reach more online viewers. That month, CNBC.com had 6.5 million unique visitors in the United States while Yahoo! Finance had 37.5 million.<ref>{{cite news | url=https://www.nytimes.com/2012/06/13/business/media/cnbc-and-yahoo-finance-expand-partnership-to-online-video.html | title=To Bolster Web Reach, CNBC Joins With Yahoo | first=Brian | last=Stelter | work=[[The New York Times]] | date=June 13, 2012 | url-access=limited}}</ref>

In 2013, host [[Maria Bartiromo]] left CNBC for [[Fox Business]] in part because Fox offered her $5–6 million per year compared to the $4 million per year that she made at CNBC.<ref>{{Cite news | url=https://www.businessinsider.com/why-maria-bartiromo-cnbc-to-fox-2013-11 | title=Here's Why Maria Bartiromo Is Leaving CNBC For FOX Business | first1=Julia | last1=La Roche | first2=Henry | last2=Blodget | authorlink2=Henry Blodget | work=[[Business Insider]] | date=November 22, 2013}}</ref><ref>{{cite news |first=David |last=Wighton |title=Lunch with the FT: She's the One |work=[[Financial Times]] | url=http://www.ft.com/cms/s/0/77ed78d0-e0bc-11da-90ad-0000779e2340.html?nclick_check=1 | date=May 12, 2006}}</ref><ref>{{cite news |first=Jon |last=Friedman |title=CNBC's Maria Bartiromo Outgrows the 'Money Honey' Label |work=[[MarketWatch]] |date=August 9, 2006 | url=http://www.marketwatch.com/news/story/cnbcs-maria-bartiromo-outgrows-money/story.aspx?guid=%7B6B2F0C22-4473-4413-A3D0-DAF38FF7296B%7D |archive-date=September 29, 2021 |archive-url=https://web.archive.org/web/20210929034656/https://www.marketwatch.com/latest-news |url-status=live}}</ref><ref>{{cite news |title=Conflict in Plane Sight |work=[[Broadcasting & Cable]] |date=February 5, 2007 |url=http://www.broadcastingcable.com/article/CA6413191.html | archive-date=December 1, 2008 |archive-url=https://web.archive.org/web/20081201224325/http://www.broadcastingcable.com/article/CA6413191.html |url-status=live}}</ref> Also that year, CNBC took over production of the popular public television program ''[[Nightly Business Report]]'' from NBR Worldwide, a subsidiary of Atalaya Global Management.<ref>{{Cite web |last=Jensen |first=Elizabeth |date=February 21, 2013 |title=CNBC Buys 'Nightly Business Report' From Atalaya |url=https://archive.nytimes.com/mediadecoder.blogs.nytimes.com/2013/02/21/cnbc-to-purchase-nightly-business-report/ |access-date=August 22, 2023 |website=Media Decoder Blog |language=en}}</ref>

The company publishes annual lists, including the CNBC Disruptor 50 since 2013<ref>{{cite web |website=CNBC 
|url=https://www.cnbc.com/2021/05/25/a-look-back-at-the-cnbc-disruptor-50-9-years-233-companies.html
|title=A look back at the CNBC Disruptor 50: 9 years, 233 companies
|date=June 29, 2021
|access-date=October 11, 2024  
}}</ref> and the CNBC25 since 2014.<ref>{{cite web |website=CNBC 
|url=https://www.cnbc.com/2014/04/29/thefirst25.html
|title=The List: CNBC First 25
|date=July 6, 2015
|access-date=October 11, 2024 
}}</ref>

On January 6, 2015, CNBC changed the way it calculates ratings, switching from [[Nielsen ratings]] to a system by Cogent Research to calculate the viewership of its business day programming by surveying financial advisers and investors, with the goal of providing a more accurate measurement of the network's out-of-home viewership; Nielsen is still used to track the viewership of its entertainment programming.<ref>{{cite news | title=CNBC to Stop Using Nielsen for Ratings | url=https://www.wsj.com/articles/cnbc-to-stop-using-nielsen-for-ratings-1420520556 | first=Joe | last=Flint | work=[[The Wall Street Journal]] | date=January 6, 2014 | url-access=subscription | archive-url=https://web.archive.org/web/20170214101431/https://www.wsj.com/articles/cnbc-to-stop-using-nielsen-for-ratings-1420520556 | archive-date=February 14, 2017 | url-status=live}}</ref>

In October 2015, a [[2016 Republican Party presidential debates and forums#October 28, 2015 – Boulder, Colorado|Republican Party candidates debate]] hosted by CNBC was seen by 14 million viewers—the highest viewership of a CNBC program to-date.<ref>{{Cite news | url=https://www.nytimes.com/2015/10/28/business/media/a-debate-cnbc-plans-to-win.html | title=CNBC May Be the Big Winner of the Next Republican Debate | first=John | last=Koblin | work=[[The New York Times]] | date=October 28, 2015 | url-access=limited}}</ref><ref>{{Cite news | url=https://www.thewrap.com/cnbc-wont-back-down-from-hosting-another-presidential-debate-exclusive/ | title=CNBC Won't Back Down From Hosting Another Presidential Debate (Exclusive) | first=Jordan | last=Chariton | work=[[TheWrap]] | date=October 30, 2015 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807051433/https://www.thewrap.com/cnbc-wont-back-down-from-hosting-another-presidential-debate-exclusive/ | url-status=live }}</ref>

On January 10, 2016, CNBC announced a new partnership with Indonesian broadcaster [[Trans Media]] to form [[CNBC Indonesia]].<ref>{{cite news | url=https://www.cnbc.com/2016/01/10/cnbc-and-pt-trans-media-corpora-announce-indonesia-partnership.html | title=CNBC and PT Trans Media Corpora announce Indonesia Partnership | date=January 10, 2016 | work=CNBC |archive-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201043741/https://www.cnbc.com/2016/01/10/cnbc-and-pt-trans-media-corpora-announce-indonesia-partnership.html |url-status=live}}</ref>

By 2017, Fox Business had overtaken CNBC as the most watched daytime business news network.<ref>{{Cite news | url=https://www.thewrap.com/fox-business-network-surpassed-cnbc/ | title=Has Fox Business Dethroned CNBC as New King of Daytime Cable Biz News? | first=Brian | last=Flood | work=[[TheWrap]] | date=March 3, 2017 | access-date=July 21, 2022 | archive-date=July 21, 2022 | archive-url=https://web.archive.org/web/20220721184215/https://www.thewrap.com/fox-business-network-surpassed-cnbc/ | url-status=live }}</ref><ref>{{Cite news | url=https://thehill.com/homenews/media/326126-fox-business-tops-cnbc-in-total-viewers-for-6th-straight-month/ | title=Fox Business tops CNBC in total viewers for 6th-straight month | first=JOE | last=CONCHA | work=[[The Hill (newspaper)|The Hill]] | date=March 28, 2017}}</ref>

CNBC's online video operations generated an all-time high of 1.92 billion total digital video starts across platforms in 2020.<ref>{{cite press release | url=https://www.cnbc.com/2021/01/19/cnbc-digital-has-record-year-in-2020.html | title=CNBC Digital Has Record Year in 2020 | publisher=CNBC | date=January 19, 2021 | archive-url=https://web.archive.org/web/20210524053027/https://www.cnbc.com/2021/01/19/cnbc-digital-has-record-year-in-2020.html | archive-date=May 24, 2021 | url-status=live}}</ref>

In 2020, CNBC hired former [[Fox News Channel]] anchor [[Shepard Smith]] to host a new evening newscast on the channel, ''[[The News with Shepard Smith]]'', which premiered that September. It was positioned as an [[Journalistic objectivity|objective]], "fact-based" national newscast.<ref name="AP News Smith returns">{{cite web |last1=Bauder |first1=David |title=Nearly a year after sudden exit, Shepard Smith returns to TV |url=https://apnews.com/article/television-archive-shepard-smith-096273ad291e87849751bf2b150aff4e |accessdate=October 1, 2020 |work=[[Associated Press]]|date=September 27, 2020 }}</ref><ref name=":0">{{Cite news |last=Farhi |first=Paul |date=December 3, 2020 |title=Shepard Smith was a big catch for CNBC. But the viewers haven't followed him from Fox. |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/lifestyle/media/shepard-smith-was-a-big-catch-for-cnbc-but-the-viewers-havent-followed-him-from-fox/2020/12/03/704488bc-2e7c-11eb-96c2-aac3f162215d_story.html |url-access=limited |access-date=December 11, 2023 |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205233126/https://www.washingtonpost.com/lifestyle/media/shepard-smith-was-a-big-catch-for-cnbc-but-the-viewers-havent-followed-him-from-fox/2020/12/03/704488bc-2e7c-11eb-96c2-aac3f162215d_story.html |url-status=live }}</ref>

In September 2021, CNBC signed a new multi-platform deal with [[Jim Cramer]]; in addition to his existing television roles, the agreement includes the co-development of live events and digital content through his company Cramer Media (replacing his previous arrangement with [[TheStreet]], which Cramer had co-founded, and sold to The Arena Group in 2019), including a direct-to-consumer subscription service.<ref>{{Cite news | url=https://www.hollywoodreporter.com/tv/tv-news/cnbc-jim-cramer-new-deal-1235010604/ | title=CNBC Signs Jim Cramer to New Multiplatform Deal | first=ALEX | last=WEPRIN | work=[[The Hollywood Reporter]] | date=September 9, 2021}}</ref> In January 2022, the subscription service launched as the "CNBC Investing Club with Jim Cramer", which includes commentaries, stock picks, and monthly online meetings. The service operates alongside another CNBC subscription service, "CNBC Pro", which similarly provides exclusive content and [[Over-the-top media service|over-the-top streaming]] of CNBC's networks.<ref>{{Cite web |last=Guaglione |first=Sara |date=November 30, 2022 |title=CNBC to test increases on its subscription prices next year |url=https://digiday.com/media/cnbc-to-test-increases-on-its-subscription-prices-next-year/ |access-date=February 29, 2024 |website=Digiday |language=en-US}}</ref><ref>{{Cite web |last=Cohan |first=William D. |date=February 3, 2023 |title=The anti-Midas touch of Mad Money's Jim Cramer |url=https://www.spectator.co.uk/article/the-anti-midas-touch-of-mad-moneys-jim-cramer/ |access-date=February 29, 2024 |website=The Spectator |language=en-US |archive-date=February 29, 2024 |archive-url=https://web.archive.org/web/20240229012309/https://www.spectator.co.uk/article/the-anti-midas-touch-of-mad-moneys-jim-cramer/ |url-status=live }}</ref>

In August 2022, Mark Hoffman stepped down as president of CNBC after 17 years at the network, being succeeded by NBCUniversal president of global advertising and partnerships KC Sullivan. Under Sullivan, the network began to refocus its programming to broaden appeal to its core business audience, including a promise of more business-related documentaries in primetime,<ref>{{cite web |last=Johnson |first=Ted |date=November 3, 2022 |title=Shepard Smith To Depart CNBC As Primetime Newscast Is Canceled |url=https://deadline.com/2022/11/shepard-smith-cnbc-newscast-1235162576/ |access-date=November 3, 2022 |work=[[Deadline Hollywood]]}}</ref><ref>{{Cite web |last=Steinberg |first=Brian |date=August 16, 2022 |title=CNBC Chief Mark Hoffman Hears Closing Bell, Will Step Down After 17 Years |url=https://variety.com/2022/tv/news/mark-hoffman-cnbc-retire-1235342394/ |access-date=December 11, 2023 |website=Variety |language=en-US}}</ref> and cancelling the low-rated ''The News with Shepard Smith'' in November 2022 in favor of the new financial news program ''Last Call'' with [[Brian Sullivan (news anchor)|Brian Sullivan]], which premiered in January 2023,<ref name=":2">{{Cite web |last=Weprin |first=Alex |date=January 26, 2023 |title=Brian Sullivan to Anchor 7 PM Hour on CNBC, as Business Channel Shakes Up Schedule |url=https://www.hollywoodreporter.com/tv/tv-news/cnbc-new-schedule-brian-sullivan-7-pm-techcheck-1235310640/ |url-status=live |archive-url=https://web.archive.org/web/20231211160931/https://www.hollywoodreporter.com/tv/tv-news/cnbc-new-schedule-brian-sullivan-7-pm-techcheck-1235310640/ |archive-date=December 11, 2023 |access-date=December 11, 2023 |website=The Hollywood Reporter |language=en-US}}</ref><ref name=":1" /> and ran until July 18, 2024.<ref>{{Cite web |last=Steinberg |first=Brian |date=2024-07-18 |title=CNBC Hangs Up On 'Last Call,' Network's Latest Effort to Offer Evening News |url=https://variety.com/2024/tv/news/cnbc-cancels-last-call-brian-sullivan-1236077129/ |access-date=2024-11-27 |website=Variety |language=en-US}}</ref>

On December 11, 2023, CNBC underwent a major rebranding, updating its logo for the first time since 1996 (adopting the updated [[NBC logo|NBC peacock and corporate typeface]] introduced a year prior),<ref>{{Cite web |date=December 12, 2023 |title=CNBC updates logo, overhauls graphics package — including its famous ticker |url=https://www.newscaststudio.com/2023/12/12/cnbc-new-graphics-logo-ticker/?og=1 |access-date=December 12, 2023 |website=NewscastStudio |language=en-US |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615142243/https://www.newscaststudio.com/2023/12/12/cnbc-new-graphics-logo-ticker/?og=1 |url-status=live }}</ref> and revamping its on-air graphics with a simpler [[flat design]]. The two-tiered stock ticker CNBC had historically used was replaced with a single scroll, with major indices now displayed in a strip below the stock ticker.<ref name=":1">{{Cite web |last=Steinberg |first=Brian |date=December 10, 2023 |title=CNBC's Most-Watched Star, The Ticker, Poised for Major Makeover |url=https://variety.com/2023/tv/news/cnbc-ticker-overhaul-screen-graphics-tv-news-1235832629/ |access-date=December 11, 2023 |website=Variety |language=en-US |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615142247/https://variety.com/2023/tv/news/cnbc-ticker-overhaul-screen-graphics-tv-news-1235832629/ |url-status=live }}</ref>

In April 2024, CNBC celebrated its 35th anniversary on the [[New York Stock Exchange]].<ref>{{Cite web |last=Mwachiro |first=Mark |date=2024-04-18 |title=CNBC Rings In Its 35th Anniversary at the New York Stock Exchange |url=https://www.adweek.com/tvnewser/cnbc-35th-anniversary-closing-bell-new-york-stock-exchange/ |access-date=2025-01-08 |language=en-US}}</ref><ref>{{Cite web |last=Roush |first=Chris |date=2024-04-17 |title=CNBC celebrates 35th anniversary |url=https://talkingbiznews.com/media-news/cnbc-celebrates-35th-anniversary/ |access-date=2025-01-08 |website=Talking Biz News |language=en-US}}</ref> 

In November 2024, a Brazilian affiliate known as [[Times Brasil]] launched as CNBC's first local franchise in South America. It was founded by Douglas Tavolaro, who had originally founded [[CNN Brasil]].<ref>{{cite news |date=6 March 2024 |title=CNBC chega ao Brasil no segundo semestre de 2024 |url=https://olhardigital.com.br/2024/03/06/pro/cnbc-chega-ao-brasil-no-segundo-semestre-de-2024/ |accessdate=1 October 2024 |website=Olhar Digital |language=pt}}</ref><ref>{{cite news |date=19 September 2024 |title=CNBC: novo canal de notícia já tem data marcada para estrear no Brasil |url=https://gizmodo.uol.com.br/cnbc-novo-canal-de-noticia-ja-tem-data-marcada-para-estrear-no-brasil/ |accessdate=1 October 2024 |website=[[Gizmodo]] |language=pt}}</ref><ref>{{cite news |date=27 August 2024 |title=Novo canal de notícias da TV, CNBC Brasil mostra como será seu estúdio |url=https://f5.folha.uol.com.br/televisao/2024/08/novo-canal-de-noticias-da-tv-cnbc-brasil-mostra-como-sera-seus-estudios-veja-imagens.shtml |accessdate=1 October 2024 |website=[[Folha de São Paulo]] |language=pt}}</ref>

On November 20, 2024, NBCUniversal announced its intent to spin off most of its cable networks, including CNBC, as a new publicly-traded company controlled by Comcast shareholders. It is currently unclear how the spin-off will affect CNBC, including whether it will still be able to use NBC News resources or the NBC brand. CNBC had largely operated autonomously from NBC News until [[Cesar Conde]] became head of the [[NBCUniversal News Group]] in 2020, after which the network began to engage in some resource sharing with the division.<ref name=":12">{{Cite web |date=2024-11-20 |title=Comcast to spin off MSNBC, CNBC and other cable channels |url=https://www.latimes.com/entertainment-arts/business/story/2024-11-19/comcast-to-spin-off-msnbc-cnbc-and-cable-channels |access-date=2024-11-25 |website=Los Angeles Times |language=en-US}}</ref><ref name=":22">{{Cite web |last=Spangler |first=Todd |date=November 20, 2024 |title=Comcast Announces Spin-Off of Most Cable Networks Into New Company to 'Set These Businesses Up for Future Growth,' CEO Brian Roberts Says |url=https://variety.com/2024/tv/news/comcast-cable-network-spinoff-nbcuniversal-1236215225/ |access-date=November 22, 2024 |website=Variety}}</ref><ref>{{Cite web |date=2024-11-21 |title=NBC owners to spin off Golf Channel. What's next for the network? |url=https://golf.com/news/nbc-owners-spin-off-golf-channel-whats-next/ |access-date=2024-11-25 |website=Golf |language=en-US}}</ref><ref>{{Cite web |last=Weprin |first=Alex |date=2024-11-21 |title=All Bets Are Off for MSNBC, CNBC and Bravo: Behind the TV Spinoff That Will Shake Up Cable |url=https://www.hollywoodreporter.com/business/business-news/comcast-cable-spinoff-msnbc-bravo-sports-1236068481/ |access-date=2024-11-25 |website=The Hollywood Reporter |language=en-US}}</ref>