Editing CBS (section)

====2020s====
In October 2020, CBS announced that it would begin to employ a more unified branding between the network and its divisions to strengthen [[brand awareness]] across platforms. The two main components of the rebranding are a "deconstructed eye" motif using the individual shapes of the eyemark (such as an animated station ID), and a five-note [[sound trademark]] developed by the audio design agency [[Antfood]], phonetically resembling the "This is CBS" slogan.<ref name=":2">{{Cite web |title=Exclusive: Inside the rebranding of CBS-owned local stations |url=https://www.newscaststudio.com/2023/01/05/cbs-television-stations-branding-design/ |first1=Dak |last1=Dillon |access-date=January 12, 2023 |website=NewscastStudio | date=January 5, 2023 }}</ref><ref name=":0" /><ref name=":1" />

Alongside the rebranding, CBS Television Studios was renamed CBS Studios, and CBS Television Distribution was renamed CBS Media Ventures. The network also dropped the "America's Most Watched Network" and "Only CBS" taglines, with chief marketing officer Michael Benson explaining that they aimed to "be something where people feel like they are part of the family. It's tough to unify if you're bragging about yourself."<ref name=":0" /><ref name=":1" />

As part of the rebranding, CBS News and CBS Sports also introduced new logos and imaging incorporating the deconstructed eye motif and sonic branding, with CBS News initially using it for coverage of the [[2020 United States presidential election|2020 presidential election]], and CBS Sports launching its rebrand ahead of [[Super Bowl LV]] in 2021.<ref name=":0">{{Cite web|date=October 8, 2020|title=CBS rethinks iconic eye in new branding strategy|url=https://adage.com/article/media/cbs-rethinks-iconic-eye-new-branding-strategy/2286431|access-date=October 8, 2020|website=Ad Age |first1= Jeanine |last1=Poggi |archive-date=October 13, 2020|archive-url=https://web.archive.org/web/20201013210635/https://adage.com/article/media/cbs-rethinks-iconic-eye-new-branding-strategy/2286431|url-status=live}}</ref><ref name=":1">{{Cite web|last=Steinberg|first=Brian|date=October 8, 2020|title=CBS Casts New Eye on Audiences Who Don't Watch Its Programs on Regular TV|url=https://variety.com/2020/tv/news/cbs-marketing-mike-benson-streaming-video-netflix-1234797032/|access-date=October 8, 2020|website=Variety|archive-date=October 8, 2020|archive-url=https://web.archive.org/web/20201008153713/https://variety.com/2020/tv/news/cbs-marketing-mike-benson-streaming-video-netflix-1234797032/|url-status=live}}</ref><ref>{{Cite web |title=CBS Sports rolls out new branding, graphics with Super Bowl coverage |url=https://www.newscaststudio.com/2021/02/09/cbs-sports-graphics-package/?og=1 |access-date=October 1, 2022 |website=NewscastStudio | date=February 9, 2021 }}</ref><ref>{{Cite web |last=Teti |first=John |date=October 1, 2021 |title=Finally, on CBS, the football matches the business cards |url=https://www.ological.net/finally-on-cbs-the-football-matches-the-business-cards/ |access-date=January 26, 2022 |website=Ological.net}}</ref> In December 2022, [[CBS News and Stations]] began to deploy the rebranding on the local news operations of CBS's owned-and-operated stations, with most now being branded as "CBS News (region)" to align themselves with CBS News and its chain of [[CBS News (streaming service)#CBS News Local|local streaming news channels]] (with some exceptions in markets where a station's [[call sign]] has had a strong heritage, such as [[KPIX-TV|KPIX]]) and adopting new graphics and [[Television news music|music]] incorporating the eye motif and sound mark (replacing [[Frank Gari]]'s "Enforcer" music package, which was based on a theme historically used by [[WBBM-TV]]).<ref name=":2" /><ref>{{Cite web |last=Malone |first=Michael |date=December 19, 2022 |title=CBS News Detroit Set To Launch |url=https://www.nexttv.com/features/cbs-news-detroit-set-to-launch |access-date=January 12, 2023 |website=Broadcasting Cable }}</ref>