Editing CBS (section)

====2000s====
Throughout the 2000s, CBS' rating resurgence was backed by the network's "It's All Here" campaign (which introduced updated versions of the 1992 sound mark used during certain promotions and production company vanity cards during the closing credits of programs); in 2005 campaign introduced the slogan "Everybody's Watching", the network's strategy led to the proclamation that it was "America's Most Watched Network". The network's 2006 campaign introduced the slogan "We Are CBS", with [[Don LaFontaine]] providing the voiceover for the IDs (as well as certain network promos) during this period. In 2009, the network introduced a campaign entitled "Only CBS", in which network promotions proclaim several unique qualities it has (the slogan was also used in program promotions following the announcement of the timeslot of a particular program). The "America's Most Watched Network" was re-introduced by CBS in 2011, used alongside the "Only CBS" slogan.<ref>{{cite web|title=CBS, America's Most Watched Network, Also Posts The Largest Live Plus 7-Day DVR Lift During The 2010–2011 Season|url=http://tvbythenumbers.zap2it.com/2011/06/13/cbs-americas-most-watched-network-also-posts-the-largest-live-plus-7-day-dvr-lift-during-the-2010-2011-season/95448/|work=[[TV by the Numbers]]|date=June 13, 2011 |first1=Bill |last1=Gorman |access-date=May 14, 2013|archive-url=https://web.archive.org/web/20121018081239/http://tvbythenumbers.zap2it.com/2011/06/13/cbs-americas-most-watched-network-also-posts-the-largest-live-plus-7-day-dvr-lift-during-the-2010-2011-season/95448/|archive-date=October 18, 2012|url-status=dead}}</ref>