Editing CBS (section)

====1990s====
For the [[1990–91 United States network television schedule|1990–91 season]], the campaign featured a new jingle performed by [[the Temptations]], which featured an altered version of their hit "[[Get Ready (The Temptations song)|Get Ready]]". The early 1990s featured less-than-memorable campaigns, with simplified taglines such as "This is CBS" (1992) and "You're on CBS" (1995). Eventually, the promotions department gained momentum again late in the decade with "Welcome Home to a CBS Night" (1996–1997), simplified to "Welcome Home" (1997–1999), and succeeded by the spin-off campaign "The Address is CBS" (1999–2000), whose history can be traced back to a CBS slogan from the radio era of the 1940s, "The Stars' Address is CBS". During the 1992 season for the end-of-show network identification sequence, a four-note sound mark was introduced, which was eventually adapted into the network's IDs and production company vanity cards following the closing credits of most of its programs during the "Welcome Home" era.